Łukasz “Puki Style” Zygmunciak – How he became a star in just one night?
Analysis of social media statistics
On the night from Saturday (April 9, 2020) to Sunday a picture of our team’s marksman went viral. As a result over 4,000 people have tweeted his name along posting his picture to their feed. This act proved the power of Polish League of Legends fans, which we are really grateful for. The Hashtag #PolskaGurom made a gigantic reach of 1.5 million, and the word “Puki” was used 4 thousand times. More than for K1CK, it is a success for our every partner and sponsor. It also proves that making an investment in Polish League of Legends is really worthwile.
Łukasz’s face was all over the internet, which gave him an opportunity of getting huge recognition.
Some of the biggest worldwide esport organizations reposted his picture giving support for him and his team in the final vs LDLC
TSM – 2000000 follows / 6 times USA LoL Champions
Fnatic 1300000 follows / 7 times EU LoL Champions / World Championship Finalists
Cloud 9 – 936000 follows / 3 times USA LoL Champions / 3 times World Championship Participants
T1 / 5 times Korea LoL Champions / 3 times World Champions
Beside the teams, there were also people. 8,000 profile picture changes, two thousand mentions and twelve thousand new followers. See more of the success’ statistics on the infographic. #SuccessByESE